Skip to content
The CBJ Way, Core Energy Coaching

Legal

Privacy Policy

This policy explains what we collect when you use this site, why we collect it, and what you can ask us to do about it. It’s written to match what the site actually does today, and we’ll update it as the site grows.

Last updated: August 2026

Who we are

This website is operated by The CBJ Way (“we,” “us,” or “our”), an executive-coaching practice serving leaders in fashion, beauty, and entertainment.

If you have any questions about this policy or how we handle your data, you can reach us through the contact form or at privacy@thecbjway.com.

What we collect

We only collect data that you provide or that the site needs to function and stay secure:

  • Contact form.When you reach out, we collect your first name, last name, email address, your role & company, and the message you send us.
  • The free Energy Audit.When you take the Energy Audit, we store your answers and a computed “band” result. There is no account and we do not ask for your name, so on its own the audit does not identify you, but as an abuse-prevention measure we attach an ip_hash to the submission (see below), which we treat as personal data.
  • Email sign-ups.If you ask for occasional notes by email, using the form in the footer or the one shown with your Energy Audit result, we store your email address and which of those two places you signed up from. When you sign up from your audit result we also store the “band” you scored, so that the notes we send you are the ones we offered. You can also opt in with a checkbox on the contact form, which is off unless you tick it; in that case we record your choice and when you made it, against your contact record.
  • Abuse-prevention signals. When you submit the contact form, the Energy Audit, oran email sign-up, we store a salted HMAC hash of your IP address (“ip_hash”); the contact form additionally stores your browser’s user-agent string. We treat the ip_hash as personal data. We use it only for abuse prevention and rate-limiting, never to track you across the web.

How we use it

We use the data above to:

  • respond to your inquiries and follow up about coaching engagements;
  • compute and show you your Energy Audit result, and understand, in aggregate, how the audit is used;
  • protect the site from spam, abuse, and automated attacks (rate-limiting and bot-protection); and
  • meet our legal, accounting, and security obligations.

We do not sell or share your personal data, and we do not use it for behavioural advertising.

Cookies & analytics

This site uses three analytics tools, and they behave differently:

  • Google Analytics 4, to understand how people find and move through the site. It does set cookies (for example _ga), which it uses to recognise a returning browser and count a visit as one visit rather than several. We have not enabled Google Signals, advertising features, or ad personalisation, so your activity here is not added to an advertising profile.
  • Vercel Analytics and Vercel Speed Insights, for aggregate traffic and page performance. These are cookieless and do not build cross-site profiles.

All three are off by default and load only after you accept them in the cookie banner. Nothing is sent before you choose: if you decline, or simply never answer, the Google Analytics script is never requested at all. You can change your choice at any time using “Cookie preferences” in the footer; declining afterwards stops any further collection. We use no behavioural-advertising trackers.

Who we share it with

We use a small number of trusted service providers (processors and sub-processors) to run the site. Each processes data on our behalf, under contract, and only as needed to provide their service:

  • Vercel: hosting and content delivery (CDN).
  • Google Analytics: website analytics (only if you accept them in the cookie banner).
  • Neon: database.
  • Mailgun: transactional email.
  • Google Workspace: our email, so anything you send us or we send you is handled there.
  • Cloudflare: Turnstile bot-protection.

We may also disclose data where required by law, or to protect our rights, safety, and the integrity of the site.

How long we keep it

We keep personal data only as long as we need it for the purposes described above:

  • Abuse-prevention signals (the ip_hash, and the user-agent stored with contact submissions) are cleared after 90 days, by an automated daily job.
  • Unconverted leads (contact-form inquiries that do not become coaching clients) are deleted after 24 months.
  • Energy Audit answers are anonymous; once their ip_hash is cleared (90 days) the remaining answer data no longer identifies you and is retained in aggregate to understand how the audit is used.
  • Email sign-ups are kept until you unsubscribe, because they exist on your consent and deleting them on a timer would remove the record of that consent. Their ip_hash is cleared after 90 days on the same schedule as everything else above. Ask us to remove you at any time and we will.

Where we have ongoing client or legal obligations, we keep the relevant records for as long as those obligations require.

Your choices

You can ask us for a copy of the personal data we hold about you, ask us to correct anything that’s wrong, or ask us to delete it. You can unsubscribe from emails at any time using the link in any message, or by asking us. You can change your cookie choice at any time using “Cookie preferences” in the footer. Email privacy@thecbjway.com or use the contact formand we’ll take care of it.

Children

This site and our services are directed to professionals and are not directed to children under 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time to reflect changes to the site, our service providers, or the law. When we do, we will revise the “Last updated” date above. Material changes (such as introducing analytics) will be reflected here before they take effect.

Contact

For any privacy request or question, reach us at privacy@thecbjway.com or through the contact form. This policy is governed by the laws of the State of New York, USA.